From time to time the question is raised as to why the use of The Accessible Exit Sign Project designs and Icon is restricted and protected under copyright, trademark and registered designs. The reason for this is essentially to maintain consistency.
As discussed earlier the design of the Japanese style ‘Running Man’ design has been extensively remodelled, modified and altered in numerous way around the world in designs that differ from that presented by Yukio Ota in 1979. By controlling the use of the image it is believed that one can control consistency, which is a critical part to successfully implementing any new initiative.
This approach also protects the licensees, or sign manufacturers, who have shown a commitment to helping to provide a safer built environment. These licensees have been required to make new molds, produce new designs, change marketing, websites and promotional information at their own cost.